Meet the Snack Cakes

#1 SEEDS

Midwest: Twinkies

Conference: Hostess
Style: Cream-filled sponge cake
Calories per Cake: 150
Weight per Cake: 43 grams
Weight Class: Middleweight
Density: 349 cal/100g
Fact: Twinkie filling was banana-flavored until a World War II banana shortage led to a change to vanilla.

West: Ding Dongs

Conference: Hostess
Style: Cream-filled chocolate “hockey puck”
Calories per Cake: 180
Weight per Cake: 40 grams
Weight Class: Middleweight
Density: 450 cal/100g
Fact: Ding Dongs were once sold under the names “Big Wheels” and “King Dons” in some areas to avoid confusion with Drake’s Ring Dings.

South: Hostess Cupcakes

Conference: Hostess
Style: Cream-filled chocolate cupcake
Calories per Cake: 180
Weight per Cake: 50 grams
Weight Class: Heavyweight
Density: 360 cal/100g
Fact: Though the Hostess cupcake dates to 1919, the trademark squiggle of frosting across the top of the cake was not added until 1950.

East: Apple Fruit Pie

Conference: Hostess
Style: Fruit-filled pastry
Calories per Cake: 470
Weight per Cake: 128 grams
Weight Class: Super heavyweight
Density: 367 cal/100g
Fact: Other Hostess Fruit Pie flavors include pineapple, lemon, cherry, blackberry, strawberry, and French apple.

#2 SEEDS

Midwest: Oatmeal Creme Pie


Conference: Little Debbie
Style: Cream-filled sandwich
Calories per Cake: 170
Weight per Cake: 38 grams
Weight Class: Middleweight
Density: 447 cal/100g
Fact: Oatmeal Creme Pies were the first snack cake rolled out by Little Debbie in 1960.

West: Moon Pie

Conference: Independent
Style: Specialty; marshmallow-filled sandwich
Calories per Cake: 300
Weight per Cake: 78 grams
Weight Class: Heavyweight
Density: 385 cal/100g
Fact: Chattanooga Bakery, which invented the Moon Pie in 1917, was originally founded only as a subsidiary of a local flour mill to make use of its excess flour.

South: Ho Hos

Conference: Hostess
Style: Cream-filled chocolate roll
Calories per Cake: 120
Weight per Cake: 28 grams
Weight Class: Lightweight
Density: 429 cal/100g
Fact: In recent years, Hostess has marketed variations on the Ho Ho including a version filled with caramel and another featuring chopped peanuts.

East: Swiss Rolls

Conference: Little Debbie
Style: Cream-filled chocolate roll
Calories per Cake: 135
Weight per Cake: 30 grams
Weight Class: Lightweight
Density: 450 cal/100g
Fact: In spite of the name, the “Swiss roll” style of cake is believed to have originated in Germany, not Switzerland.

#3 SEEDS

Midwest: Devil Dogs

Conference: Drake’s
Style: Cream-filled chocolate sandwich
Calories per Cake: 170
Weight per Cake: 45 grams
Weight Class: Heavyweight
Density: 378 cal/100g
Fact: The Drake’s brand dates to 1888, when Newman E. Drake began selling pound cake by the slice.

West: Tastykake Chocolate Cupcakes

Conference: Tastykake
Style: Unfilled chocolate cupcake
Calories per Cake: 105
Weight per Cake: 30 grams
Weight Class: Lightweight
Density: 350 cal/100g
Fact: Over 79 million chocolate cupcakes are produced by Tastykake every year.

South: Yodels

Conference: Drake’s
Style: Cream-filled chocolate roll
Calories per Cake: 140
Weight per Cake: 31 grams
Weight Class: Middleweight
Density: 452 cal/100g
Fact: In one episode of The Simpsons, Homer can only afford either a Yodel or a lottery ticket he knows to be a winner.  He chooses the Yodel.

East: Zebra Cakes

Conference: Little Debbie
Style: Specialty; cream-filled marble-frosted yellow cake
Calories per Cake: 160
Weight per Cake: 37 grams
Weight Class: Middleweight
Density: 432 cal/100g
Fact: In 2007, a 9-year-old Florida girl was suspended from school for threatening to kill a classmate over a dispute involving Zebra Cakes.

#4 SEEDS

Midwest: Streusel Cakes

Conference: Hostess
Style: Coffee cake
Calories per Cake: 170
Weight per Cake: 46 grams
Weight Class: Middleweight
Density: 395 cal/100g
Fact: Hostess also makes a 100-calorie pack version of the cake which goes by the name “Cinnamon Streusel Coffee Cake.”

West: Ring Dings

Conference: Drake’s
Style: Cream-filled chocolate “hockey puck”
Calories per Cake: 170
Weight per Cake: 38.5 grams
Weight Class: Middleweight
Density: 442 cal/100g
Fact: Comedienne Paula Poundstone once said that Ring Dings were one of the things that made her life worth living.

South: Zingers

Conference: Hostess
Style: Cream-filled sponge cake with icing
Calories per Cake: 150
Weight per Cake: 40 grams
Weight Class: Middleweight
Density: 375 cal/100g
Fact: Zingers can still be found under their original Dolly Madison brand name in some states.

East: Sno-Balls

Conference: Hostess
Style: Specialty; cream-filled chocolate cake covered in marshmallow and coconut
Calories per Cake: 180
Weight per Cake: 50 grams
Weight Class: Heavyweight
Density: 360 cal/100g
Fact: Sno-Balls were introduced in 1947 as a result of flour and sugar rationing from World War II.

#5 SEEDS

Midwest: Devil Squares

Conference: Little Debbie
Style: Cream-filled chocolate cake square
Calories per Cake: 135
Weight per Cake: 31 grams
Weight Class: Middleweight
Density: 435 cal/100g
Fact: Devil Squares are listed among Little Debbie’s top-selling products on the company’s website.

West: Suzy Q’s

Conference: Hostess
Style: Cream-filled chocolate sandwich
Calories per Cake: 220
Weight per Cake: 57 grams
Weight Class: Heavyweight
Density: 386 cal/100g
Fact: The original Suzy Q’s, invented in 1961, came in two flavors of cream-filled cake: chocolate and banana.

South: Yankee Doodles

Conference: Drake’s
Style: Cream-filled chocolate cupcake
Calories per Cake: 105
Weight per Cake: 28 grams
Weight Class: Lightweight
Density: 375 cal/100g
Fact: Unlike most snack cake cupcakes, Yankee Doodles are actually sold in baking cups.

East: Little Debbie Honey Bun

Conference: Little Debbie
Style: Honey bun
Calories per Cake: 220
Weight per Cake: 50 grams
Weight Class: Heavyweight
Density: 440 cal/100g
Fact: According to their website, “The first national Little Debbie commercial from the 1980s featured comedian and impersonator Rich Little rapping while posing as Jack Nicholson, George Burns and Crocodile Dundee (Paul Hogan).”  Who else is glad they don’t remember that?

#6 SEEDS

Midwest: Orange Cupcakes

Conference: Hostess
Style: Specialty cupcake
Calories per Cake: 200
Weight per Cake: 53 grams
Weight Class: Heavyweight
Density: 377 cal/100g
Fact: Hostess also produces a cupcake iced to resemble a baseball every spring.

West: Oreo Cakester

Conference: Independent
Style: Cream-filled chocolate sandwich
Calories per Cake: 125
Weight per Cake: 28.5 grams
Weight Class: Lightweight
Density: 439 cal/100g
Fact: Oreo Cakesters were only rolled out by Nabisco in 2007, making them one of the newest cakes in the field.

South: Butterscotch Krimpets

Conference: Tastykake
Style: Specialty iced sponge cake
Calories per Cake: 110
Weight per Cake: 28 grams
Weight Class: Lightweight
Density: 393 cal/100g
Fact: The Tastykake website says that “To build a 3-foot wide sidewalk of Butterscotch Krimpets from Center City, Philadelphia to Atlantic City you would need 30,412,800 Krimpets.”  Who thinks of this stuff?

East: Golden Cupcakes

Conference: Hostess
Style: Chocolate-iced, cream-filled cupcake
Calories per Cake: 200
Weight per Cake: 55 grams
Weight Class: Heavyweight
Density: 364 cal/100g
Fact: The Golden Cupcake was only added to Hostess’ product lineup in 1999.

#7 SEEDS

Midwest: Chocolate Juniors

Conference: Tastykake
Style: Chocolate-iced layer cake
Calories per Cake: 340
Weight per Cake: 94 grams
Weight Class: Heavyweight
Density: 362 cal/100g
Fact: Chocolate Juniors were the first new product developed by Tastykake after their founding in 1914.

West: Raspberry Zingers

Conference: Hostess
Style: Specialty cream-filled sponge cake
Calories per Cake: 160
Weight per Cake: 43 grams
Weight Class: Middleweight
Density: 372 cal/100g
Fact: “Raspberry Zinger” is also a flavor of Celestial Seasonings tea.

South: Peanut Butter Kandykakes

Conference: Tastykake
Style: Specialty peanut butter-filled cake
Calories per Cake: 90
Weight per Cake: 19 grams
Weight Class: Flyweight
Density: 474 cal/100g
Fact: Peanut Butter Kandykakes are the top-selling item in the entire Tastykake line of products.

East: Cream-Filled Koffee Kake Cupcakes

Conference: Tastykake
Style: Cream-filled coffee cake
Calories per Cake: 125
Weight per Cake: 30 grams
Weight Class: Lightweight
Density: 417 cal/100g
Fact: Tastykake uses 135,000 pounds of sugar daily to make its products.

#8 SEEDS

Midwest: Jelly Krimpets

Conference: Tastykake
Style: Jelly-filled sponge cake
Calories per Cake: 95
Weight per Cake: 28 grams
Weight Class: Lightweight
Density: 353 cal/100g
Fact: In 2007, Tastykake produced limited edition Strawberry and Lemon Krimpets to benefit cancer research charities.

West: S’mores

Conference: Little Debbie
Style: Specialty; marshmallow-filled sandwich
Calories per Cake: 190
Weight per Cake: 42 grams
Weight Class: Middleweight
Density: 452 cal/100g
Fact: S’mores were added to the Little Debbie product line last fall, making them the newest cake in the field.

South: Strawberry Shortcake Rolls

Conference: Little Debbie
Style: Specialty; cream and jelly-filled cake roll
Calories per Cake: 240
Weight per Cake: 61 grams
Weight Class: Heavyweight
Density: 393 cal/100g
Fact: The “cake” in a true shortcake is actually a sweet biscuit, similar to a scone.

East: Nilla Cakester

Conference: Independent
Style: Cream-filled sandwich
Calories per Cake: 110
Weight per Cake: 25 grams
Weight Class: Lightweight
Density: 440 cal/100g
Fact: First released in spring 2008, Nilla Cakesters are the second-newest cake in the field.

19 Responses to Meet the Snack Cakes

  1. James says:

    Do Clif Bars and Lara Bars count as “snack cakes”?

  2. Margo says:

    Tasty-Kake will clearly dominate. Peanut-butter filled Kandy Kakes are like eating a little bite of heaven. And don’t even get me started on Butterscotch Krimpets or Buttercream Cupcakes.

  3. Joe K says:

    What about Luna bars?

  4. VR says:

    James – SERIOUSLY!?!?!?! Cliff bars? It’s not a fruitcake bracket!

    To have any credibility, I say junk food cakes only!

    and Joe K – you know Luna bars are made for women, right?

    and finally, Margo – while the peanut butter filled kandy kakes are delicious I have always been a passionate advocate for the Butterscotch Krimpet from Tasty-Kake and I believe the Krimpet will reign supreme despite your dismissal of this snack cake classic. ;-)

    • Margo says:

      VR- By “Don’t get me started” I meant “Don’t get me started on how wonderfully delectable they are.”

      In all seriousness…I predict that Butterscotch Krimpets go far… they’ve got uniqueness plus deliciousness on their side. But then again, the same could be said for kandy kakes… time will tell.

  5. Petey says:

    Tastycakes are the worst cakes ever. They play in a weak conference and have no business competing with the big boys. When I win this bracket challenge and I get the snackcakes, Im going to light the tastycakes on fire or feed them to winston.

  6. Sir Milton Dew says:

    Petey, you’d shut your mouth if you knew it was good for you.

    Second, one of the toughest match-ups is going to be the Butterscotch Krimpet vs Peanut Butter Kandy Kake in round two. I am a little bummed because I think they both would have caused some serious upsets otherwise. I predict the winner of this will face Twinkie in the finals.

  7. James says:

    Just filled out my first ever bracket.

  8. DJ MBarky says:

    Big Wheels all the way!

  9. The Duke of Scaps says:

    It will come to pass that Debbie’s Devil Dogs shall slay the Twinkie, only to be defeated by the reclusive and immortal Raspberry Zinger!

    Heed mine words and the wiser shall mark thine brackets as such!

  10. martin says:

    My heart is really with the Oatmeal Cream Pie here. Am I in the incredible minority? Perhaps youthful attachment to the OCP is my Achilles heel, but it’s a pure and perfect snack that (to me) really stands out in a field of repetitively cake-y snack cakes. I HAVE to root for the OCP. They are my home team, plain and simple.

  11. jes says:

    Oatmeal Squares! Cirles! Cakes! says Todd.
    I think the Butterscotch Crimpets are the underdog that will take over!

  12. Todd says:

    Oh, man! My brother and I just escaped from doggie bootcamp where the ONLY highlight was their never-ending supply of TastyKakes.

  13. Jason A. says:

    I need to redo my bracket after seeing these pictures. The deliciousness is seeping through my computer screen.

  14. JANICE says:

    i AM LOOKING FOR A PHOTO OF THE GOLDEN RING DINGS THAT HAD BEEN DISCONTINUED.

  15. April says:

    I wish I could find the Butterscotch Krimpets somewhere near me. I remember finding them at a store I lived near in Fresno, CA, but now I live up north in Washington State and as far as I’ve been able to look there aren’t any Krimpets here. The closest I can get to a Krimpet here is a pack of Zingers and they aren’t nearly as satisfying as I remember the Krimpets being.

  16. Beverly Tarver says:

    Why have you not sold Yankee Doodle cupcake & Coffee Crumb cake here in
    California. When I was a young child in New York i lived on Yankee Doodles’

  17. ridha bou ayed says:

    Dear sir or madam,
    We are a trade society from Tunisia in north Africa, called “enterprise Bouayed Ridha of import , export and wholesale trade”. We have experience in the field of import/export in particular with some Turkish firms such Hazal biskuvi, akay, bursev, hobby life.
    Could you please send us your catalogs and your price lists; we also want to know the port from which the goods will be boarded.
    If it is possible, could you please send us some samples, this will allows us to better know your products and their compositions. This will be of great importance because of our country regulation which forbids some components to enter in food products composition such as pig’s extracts.
    Looking forward to your answer, please approve sir our best salutations.
    Bouayed Ridha
    phone: 0021622412905
    adresse postale: “route de gremda km 4 sfax Tunisie”

  18. countrygirlmarion@yahoo..com says:

    Looking wear to purchase Yankee Doodles have not seen any since Drakes are back in business

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